| AI sales |
Sales linked to an AI assistant. They can overlap with creators and other sources. |
| Average order value |
The average amount of an order, before refunds. |
| Badge |
A small label, such as Tracking on. |
| Cart helper |
An optional add-on that saves who sent a shopper in their cart. |
| Channel |
A group of sources, such as Social (unpaid) or Email. |
| Conversion rate |
The share of tracked visitors who bought. |
| Creator |
A person you give a link or discount code to. |
| Credit |
Naming who or what brought an order. Each order is credited once. Some orders can’t be credited. |
| Credited sales |
Sales credited to someone or something you can thank. |
| Days to order |
Time from a shopper’s first visit to their order. |
| Direct |
ThanksTo saw no link, such as someone typing your address. |
| Discount code |
A code you made in Shopify. Once linked to a creator, it can credit them. |
| Exit page |
The last page of a visit. |
| First visit |
The visit where a shopper found your store. |
| Landing page |
The page where a visit starts. |
| Locked |
An order over your plan’s monthly limit. Who to thank stays hidden until you move to a plan that covers it or the month ends. |
| Net sales |
Order totals after refunds, with tax and shipping included. |
| Not counted |
POS (in-person), draft and other sales channel orders. They aren’t credited and don’t count toward your plan. |
| Not tracked |
Nothing recorded where the shopper came from. The order stays in your sales. |
| Order tags |
Labels ThanksTo adds to credited orders in Shopify. |
| Pixel |
ThanksTo’s small add-on, connected through Shopify, that records visits. |
| Post-purchase survey |
A short question, “How did you hear about us?”, that shoppers see after they order. |
| Referring page |
The page that sent a shopper to your store. |
| Repeat customer |
A customer who ordered more than once. Also an optional kind of credit. |
| Returning sales |
Net sales from customers who had ordered before. |
| Sales |
Online store and AI orders, after refunds, for the dates you chose. |
| Shopify data |
ThanksTo didn’t see the visit, so it uses the source Shopify recorded. |
| Source |
Where a shopper came from, such as Instagram or Google. |
| Stats link |
A link to a creator’s visits, orders and net sales. Anyone with it can open it. |
| Store funnel |
The steps shoppers take toward an order. |
| Tile |
A small box that shows one number. |
| Tracked visit |
ThanksTo saw the visit, through one of your links, an ad or another website. |
| Unpaid |
Payment is pending. ThanksTo credits the order once it’s paid. |
| UTM tags |
Labels at the end of a link that say where it was shared. |
| Visit |
One trip to your store. It ends after 30 minutes with no activity. |
| Visitor |
One browser on your store. One person on two devices counts as two visitors. |
